Actividades en línea a través de las redes sociales de estudiantes de educación superior: negocios vs. informática


  • Rodrigo Sandoval-Almazan Universidad Autónoma del Estado de México
  • David Valle-Cruz Universidad Autónoma del Estado de México


Palabras clave:

educación, Internet, estudiantes, redes sociales, Twitter, Facebook


Las Redes Sociales en Línea son las nuevas herramientas que los estudiantes están utilizando para interactuar, comunicarse y colaborar para el trabajo escolar. El impacto en las actividades escolares, así como los mecanismos de comunicación entre los estudiantes, recién comienzan a estudiarse. Esta investigación se centra en este tema, tratando de responder a la pregunta: ¿Cómo utilizan los estudiantes universitarios OSN para mejorar la comunicación y el intercambio de conocimientos? Para ello se utilizó la aplicación de dos encuestas en línea aplicadas a estudiantes de administración de empresas (BBA - Licenciatura en Administración de Empresas) y de administración informática (BIM - Licenciatura en Administración Informática) estudiantes en 2010 y 2012 en México. Nuestros hallazgos revelan que los estudiantes de administración de empresas son los que utilizan con mayor frecuencia este tipo de plataformas para compartir información y comunicarse con sus pares. La comparación de estas dos encuestas muestra cómo han cambiado el comportamiento y las actividades entre los estudiantes.


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Cómo citar

Sandoval-Almazan, R., & Valle-Cruz, D. (2016). Actividades en línea a través de las redes sociales de estudiantes de educación superior: negocios vs. informática. Global Media Journal México, 13(25), 42–62.