Encuadres individuales, intensidad emocional y búsqueda de información
Un caso de México
DOI:
https://doi.org/10.29105/gmjmx19.37-481Palabras clave:
emociones y encuadre, teoría del encuadre, encuadres individuales, emociones y búsqueda de informaciónResumen
Este trabajo propone que tanto las cogniciones como las emociones conforman encuadres en las personas, y luego analiza sus efectos en la búsqueda de información sobre temas públicos y de política. Nuestros hallazgos indican que cuanto más fuerte es la intensidad emocional, más débil es la prevalencia de las consideraciones racionales en estos marcos. También mostramos que tal intensidad emocional no es despertada necesariamente por los temas en juego, como sugieren la mayoría de los enfoques de encuadre, sino por la fuente que los publicita. A partir de un caso en México, estos hallazgos son relevantes en un momento en que los políticos se están convirtiendo en fuentes directas de información para los ciudadanos en un contexto de comunicación pública donde la polarización política representa serios desafíos para la democracia moderna.
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GMJ México, publicación semestral, editada por el Departamento de Psicología y Comunicación de Texas A&M International University, Laredo, Texas, Estados Unidos; y la Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León, México. Editores responsables: Dr. José Carlos Lozano y Dr. Francisco Javier Martínez Garza. Datos de contactos: jose.lozano@tamiu.edu, tel. (956) 326-3117 y francisco.martinezgz@uanl.edu.mx, teléfono (81) 83294000, Ext. 7710 y 7711. Reserva de derechos al uso exclusivo número 04 – 2017- 080814012900- 203, expedido por la Dirección de Reservas de Derechos del Instituto Nacional del Derecho de Autor. ISSN: 2007-2031. El editor no necesariamente comparte el contenido de los artículos, ya que son responsabilidad exclusiva de los autores. Se prohíbe la reproducción total o parcial del contenido, ilustraciones y textos publicados en este número sin la previa autorización que por escrito emita el editor.