Encuadres individuales, intensidad emocional y búsqueda de información

Un caso de México




Palabras clave:

emociones y encuadre, teoría del encuadre, encuadres individuales, emociones y búsqueda de información


Este trabajo propone que tanto las cogniciones como las emociones conforman encuadres en las personas, y luego analiza sus efectos en la búsqueda de información sobre temas públicos y de política. Nuestros hallazgos indican que cuanto más fuerte es la intensidad emocional, más débil es la prevalencia de las consideraciones racionales en estos marcos. También mostramos que tal intensidad emocional no es despertada necesariamente por los temas en juego, como sugieren la mayoría de los enfoques de encuadre, sino por la fuente que los publicita. A partir de un caso en México, estos hallazgos son relevantes en un momento en que los políticos se están convirtiendo en fuentes directas de información para los ciudadanos en un contexto de comunicación pública donde la polarización política representa serios desafíos para la democracia moderna.


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Biografía del autor/a

Manuel Guerrero, Universidad Iberoamericana

Manuel Alejandro Guerrero is Director of the Department of Communication at the Universidad Iberoamericana in Mexico City, member of the National System of Researchers, Vice President of the Network of UNESCO Chairs in Communication, and Academic Coordinator of the Professional Electoral Service at the National Electoral Institute in Mexico. He holds a Ph.D. in Political and Social Science from the European University Institute in Florence, Italy, and an M.Phil. in Latin American Studies from the University of Cambridge. His research has been focused on the role that the media plays in new democracies, especially on governmental transparency and political accountability, and on the way we use digital media and its effects on civic and political attitudes. On these topics he has a number of book chapters, journal articles, and several books.

Vianney Fernández, World Justice Project

Vianney Fernández is a researcher at the World Justice Project- Mexico City Office. She holds an MPP from the Center for Economic Research and Teaching (CIDE), and a B.S. in economics from the National Autonomous University of Mexico (UNAM). Her research focuses broadly on behavioral economics applied to criminal justice. More specifically, she is interested in designing and evaluating effective reentry policies and the reduction of recidivism. She frequently publishes in different outlets on these topics.


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Cómo citar

Guerrero, M., Fernández, V. ., & Castillo, A. (2022). Encuadres individuales, intensidad emocional y búsqueda de información: Un caso de México. Global Media Journal México, 19(37), 58–103. https://doi.org/10.29105/gmjmx19.37-481



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