Twitter y el bienestar alimentario: Análisis de mensajes #slowfood reflejando el bienestar alimentario de consumidores
DOI:
https://doi.org/10.29105/gmjmx16.30-5Palabras clave:
medios sociales, Twitter, consumo alimentario, bienestar alimentario, análisis de contenido interpretativoResumen
This study examines how hashtag #SlowFood postings on social media site Twitter reflect the food well-being of consumers. 4102 tweets containing the hashtag #SlowFood were identified. Using interpretive content analysis, only 210 food-content messages in English language, from consumers were selected coded and interpreted. Displays of positive emotions and activities related with the slow food consumption on social media were found. By studying how consumers share their food well-being on social media, this research contributes to the understanding of food well-being and how it is practiced online.
Descargas
Citas
Abbar, S., Mejova, Y., & Weber, I. (2015). You tweet what you eat: Studying food consumption through twitter”. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, (pp. 3197-3206). April 18-23. Seoul, Republic of Korea: ACM.
Adler, M.G., & Fagley, N.S. (2005). Appreciation: Individual differences in finding value and meaning as a unique predictor of subjective well‐being. Journal of personality, 73(1), 79-114.
Ahuvia, A. (2001). Traditional, interpretive, and reception based content analyses: improving the ability of content analysis to address issues of pragmatic and theoretical concern. Social Indicators Research, 54(2), 139-172.
Arens, W.F. (2004). Contemporary Advertising. New York: McGraw-Hill.
Arnould, E.J., & Price, L.L. (2006). Market-oriented ethnography revisited. Journal of Advertising Research, 46(3), 251-262.
Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell, J., Mathras, D., Junghans, A.F., Kristensen, D.B., Mikkonen, I., Miller, E.G., Sazarh, N. & Werle, C. (2014). Moralities in food and health research. Journal of Marketing Management, 30(17-18), 1800-1832.
Belk, R.W. (1998). Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
Belk, R. W. (2013). Extended Self in a Digital World. Journal of Consumer Research, 40, 477-500.
Block, L.G., Grier, S.A., Childers, T.L., Davis, B., Ebert, J.E., Kumanyika, S., Laczniak, R.N., Machin, J.E., Motley, C.M., Peracchio, L., Pettigrew, S., Scott, M. & van Ginkel Bieshaar, M.N.G. (2011). From nutrients to nurturance: A conceptual introduction to food well-being. Journal of Public Policy & Marketing, 30(1), 5-13.
Boomel, K. & Spicer, A. (2011). Hail the Snail: Hegemonic Struggles in the Slow Food Movement. Organization Studies, 32(12), 1717-1744.
Boyd, D., Golder, S. & Lotan, G. (2010). Tweet, tweet, retweet: Conversational aspects of retweeting on twitter. System Sciences (HICSS), 2010 43rd Hawaii International Conference on System Sciences, (pp. 1-10). January 6, Kauai, HI: IEEE.
Bublitz, M.G., Peracchio, L.A., & Block, L.G. (2010). Why did I eat that? Perspectives on food decision making and dietary restraint. Journal of Consumer Psychology. 20, pp. 239-258.
Bublitz, M.G., Peracchio, L.A., Andreasen, A.R., Kees, J., Kidwell, B., Gelfand Miller, E., Motley, C.M., Peter, P., Rajagopal, P., Scott, M.L., & Vallen, B. (2012). Promoting positive change: Advancing the food well-being paradigm. Journal of Business Research, 66(8), 1211-1218.
Chen, X., & Yang, X. (2014). Does food environment influence food choices? A geographical analysis through “tweets”. Applied Geography, 51, 82-89.
Cornil, Y. & Chandon, P. (2015). Pleasure as an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and Their Association with Portion Size Preferences and Wellbeing. Appetite, 104, 52-59.
Cornil, Y., & Chandon, P. (2016). Pleasure as a substitute for size: How multisensory imagery can make people happier with smaller food portions. Journal of Marketing Research, 53(5), 847-864.
De Choudhury, M., Sharma, S. & Kiciman, E. (2016). Characterizing dietary choices, nutrition, and language in food deserts via social media. In Proceedings of the 19th acm conference on computer-supported cooperative work & social computing, (pp. 1157-1170). February 27-March 2. San Francisco, CA: ACM.
Ebner, M. & Reinhardt, W. (2009). Social networking in scientific conferences: Twitter as tool for strengthen a scientific community. In Proceedings of the 1st International Workshop on Science 2.0 for TEL at the 4th European Conference on Technology Enhanced Learning, (pp.1-8). January. Nice, France: EC-TEL.
Fiese, B.H., Foley, K.P., & Spagnola, M. (2006). Routine and ritual elements in family mealtimes: Contexts for child well-being and family identity. New Directions for Child and Adolescent Development, 111, 67-89.
Jansen, B.J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169-2188.
Java, A., Song, X., Finin, T., & Tseng, B. (2007). Why we twitter: understanding microblogging usage and communities. In Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis (pp. 56-65). August 12. San José, California: ACM.
Havlena, W.J., & Holbrook, M.B. (1986). The varieties of consumption experience: comparing two typologies of emotion in consumer behavior. Journal of consumer research, 13(3), 394-404.
Holbrook, M.B., & Hirschman, E.C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
Kauppinen-Räisänen, H., Gummerus, J., & Lehtola, K. (2013). Remembered eating experiences described by the self, place, food, context and time. British Food Journal, 115(5), 666-685.
Kavanaugh, A., Carroll, J., Rosson, M., Zin, T., & Reese, D. (2017). Community Networks: Where Offline Communities Meet Online. Journal of Computer-Mediated Communication, 10(4), July, JCMC10417. https://doi.org/10.1111/j.1083-6101.2005.tb00266.x
Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of Desire: How Technology Increases Our Passion to Consume. Journal of Consumer Research, 43, 659-682.
Landry, M., Lemieux, S., Lapointe, A., Bédard, A., Bélanger-Gravel, A., Bégin, C., Provencher, V., & Desroches, S. (2018). Is eating pleasure compatible with healthy eating? A qualitative study on Quebecers´ perceptions. Appetite, 125, 537-547.
Laros, F.J., & Steenkamp, J.B.E. (2005). Emotions in consumer behavior: a hierarchical approach. Journal of business Research, 58(10), 1437-1445.
Lenhart, A. & Madden, M. (2007). “Social networking websites and teens: and overview”, The Pew Internet & American Life Project. Washingtong, DC, available at: http://www.pewinternet.org/files/old-media//Files/Reports/2007/PIP_SNS_Data_Memo_Jan_2007.pdf.pdf (accessed 24 April 2018).
Li, J.S., Barnet, T.A., Goodman, E., Wasserman, R., & Kemper, A.R. on behalf of the American Heart Association Atherosclerosis, Hypertension and Obesity in the Young Committee of the Council on Cardiovascular Disease in the Young, Council on Epidemiology and Prevention, and Council on Nutrition, Physical Activity and Metabolism (2013). “Approaches to the Prevention and Management of Childhood Obesity: The Role of Social Networks and the Use of Social Media and Related Electronic Technologies: A Scientific Statement from the American Heart Association”. Circulation. 127, 260-267.
Mangold, W.G., & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Marwick, A. (2014). Ethnographic and Qualitative Research on Twitter. In Weller, K., Bruns, A., Puschmann, C., Burgess, J., & Mahrt, M. (Eds), Twitter and Society (pp. 109-122). New York: Peter Lang.
McDonell, E.M. (2016). Food Porn: The Conspicuous Consumption of Food in the Age of Digital Reproduction”, in Bradley, P. (Ed.), Food Media and Contemporary Culture: The Edible Image (pp. 239-265). London: Palgrave Macmillan.
Miele, M., & Murdoch, J. (2002). The practical aesthetics of traditional cuisines: slow food in Tuscany. Sociologia ruralis, 42(4), 312-328.
Moisio, R., Arnould, E.J., & Price, L.L. (2004). Between mothers and markets: Constructing family identity through homemade food. Journal of Consumer Culture, 4(3), 361-384.
Mulligan, M. (2015). An Introduction to Sustainability: Environmental, Social and Personal Perspectives. New York: Routledge.
Nitis, T. & Burgess, T. (2014). Twitter, Brands, and User Engagement”. In Weller, K., Bruns, A., Puschmann, C., Burgess, J., & Mahrt, M. (Eds), Twitter and Society (pp. 293-304). New York: Peter Lang.
Nossi, C. & Zanni, L. (2004). Moving from “Typical Products” to “Food-Related Services”: The Slow Food Case as New Business Paradigm. British Food Journal, 106(10/11), 779-792.
Organisation for Economic Co-operation and Development. (2017). “Obesity Update 2017”, available at: https://www.oecd.org/els/health-systems/Obesity-Update-2017.pdf (accessed 10 June 2018).
Ofli, F., Aytar, Y., Weber, I., al Hammouri, R., & Torralba, A. (2017). Is Saki #delicious?: The Food Perception Gap on Instagram and Its Relation to Health. In Proceedings of the 26th International Conference on World Wide Web (pp.509-518). April 03-07. Perth, Australia: WWW.
Petit, O., Cheok, A.D., & Oullier, O. (2016). Can food porn make us slim? How brains of consumers react to food in digital environments. Integrative Food, Nutrition and Metabolism, 3(1), 251-255.
Pettigrew, S. (2015). An Under-utilised ‘P’ in Social Marketing for Healthy Eating. Appetite, 104, 60-69.
Pietrykowski, B. (2004). You are what you eat: The social economy of the slow food movement. Review of social economy, 62(3), 307-321.
Richins, M.L. (1997). Measuring emotions in the consumption experience. Journal of consumer research, 24(2), 127-146.
Sassatelli, R., & Davolio, F. (2010). Consumption, pleasure and politics: Slow food and the politico-aesthetic problematization of food. Journal of Consumer Culture, 10 (2), 202-232.
Schiffman, L. & Kanuk L. (2000). Consumer Behavior. New Jersey: Prentice Hall.
Schroeder, J.E. (2002). Visual consumption. New York: Routledge.
Schroeder, J.E. (2004). Visual Consumption in the Image Economy. In Ekström, K. & Brembeck, H. (Eds.), Elusive Consumption (pp. 229-244). New York: Berg.
Sloan, S., Bodey, K., & Gyrd-Jones, R. (2015). Knowledge sharing in online brand communities. Qualitative Market Research: An International Journal, 18(3), 320-345.
Slow Food. (2018). Slow Food Home Page, available at: www.slowfood.com (accessed 10 June 2018).
Statista (2019). Number of Monthly active Twitter Users Worldwide from 1st Quarter 2010 to 4th Quarter 2018 (in millions). Statista, available at: https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/ (accessed 16 April 2019).
Thomsen, T.U., & Hansen, T. (2015). Perceptions that matter: perceptual antecedents and moderators of healthy food consumption. International Journal of Consumer Studies, 39, 109-116.
Twitter. (2018). Twitter Website, available at https://about.twitter.com/en_gb.html (accessed 23 June 2018).
Uhl, A., Kolleck, N., & Schiebel, E. (2017). Twitter data analysis as contribution to strategic foresight-The case of the EU Research Project “Foresight and Modelling for European Health Policy and Regulations” (FRESHER). European Journal of Futures Research, 5(1). https://doi.org/10.1007/s40309-016-0102-4
Van den Berg, J.A. (2014). The story of the hashtag (#): A practical theological tracing of the hashtag (#)symbol on Twitter. HTS Teologiese Studies/Theological Studies. 70(1), 1-6.
Vidal, L., Ares, G., & Jaeger, S.R. (2016). Use of emoticon and emoji in tweets for food-related emotional expression. Food Quality and Preference, 49, 119-128.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66-79.
Vohs, K.D., Wang, Y., Gino, F., & Northon, M.I. (2013). Rituals Enhance Consumption. Psychological Science, 24(9), 1714-1721.
Wang, R., Liu, W., & Gao, S. (2016). Hashtags and information virality in networked social movement: Examining hashtag co-occurrence patterns. Online Information Review, 40 (7), 850-866.
Widener, M.J., & Li, W. (2014). Using geolocated Twitter data to monitor the prevalence of healthy and unhealthy food references across the US. Applied Geography, 54, 189-197.
Williams, S.A., Terras, M.M., & Warwick, C. (2013). What do people study when they study Twitter? Classifying Twitter related academic papers. Journal of Documentation, 69(3), 384-410.
Wilson, S. & Peterson L. (2002). The Anthropology of Online Communities. Annual Review of Anthropology, 31, 449-467.
Whiting, A. & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369.
World Health Organization. (2018). World Health Organization Website, available at www.who.int (accessed 23 June 2018).
Publicado
Cómo citar
Número
Sección
Licencia
GMJ México, publicación semestral, editada por el Departamento de Psicología y Comunicación de Texas A&M International University, Laredo, Texas, Estados Unidos; y la Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León, México. Editores responsables: Dr. José Carlos Lozano y Dr. Francisco Javier Martínez Garza. Datos de contactos: jose.lozano@tamiu.edu, tel. (956) 326-3117 y francisco.martinezgz@uanl.edu.mx, teléfono (81) 83294000, Ext. 7710 y 7711. Reserva de derechos al uso exclusivo número 04 – 2017- 080814012900- 203, expedido por la Dirección de Reservas de Derechos del Instituto Nacional del Derecho de Autor. ISSN: 2007-2031. El editor no necesariamente comparte el contenido de los artículos, ya que son responsabilidad exclusiva de los autores. Se prohíbe la reproducción total o parcial del contenido, ilustraciones y textos publicados en este número sin la previa autorización que por escrito emita el editor.
