Twitter y el bienestar alimentario: Análisis de mensajes #slowfood reflejando el bienestar alimentario de consumidores


  • Ruth Areli García-León Ostfalia University of Applied Sciences, Brunswick European Law School (BELS).


Palabras clave:

medios sociales, Twitter, consumo alimentario, bienestar alimentario, análisis de contenido interpretativo


This study examines how hashtag #SlowFood postings on social media site Twitter reflect the food well-being of consumers. 4102 tweets containing the hashtag #SlowFood were identified. Using interpretive content analysis, only 210 food-content messages in English language, from consumers were selected coded and interpreted. Displays of positive emotions and activities related with the slow food consumption on social media were found. By studying how consumers share their food well-being on social media, this research contributes to the understanding of food well-being and how it is practiced online.


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Cómo citar

García-León, R. A. (2019). Twitter y el bienestar alimentario: Análisis de mensajes #slowfood reflejando el bienestar alimentario de consumidores. Global Media Journal México, 16(30), 91–112.