Twitter and Food Well-Being: Analysis of #SlowFood Postings Reflecting the Food Well-Being of Consumers

Authors

  • Ruth Areli García-León Ostfalia University of Applied Sciences, Brunswick European Law School (BELS).

DOI:

https://doi.org/10.29105/gmjmx16.30-5

Keywords:

Social media, social behavior, stereotypes, gender in networks., twitter, food consumption, food well-being, interpretive content analysis

Abstract

El presente studio examina cómo mensajes en Twitter conteniendo el hashtag #SlowFood reflejan el bienestar alimentario (food well-being) de consumidores. Se identificaron 4102 tweets con el hashtag #SlowFood. Utilizando análisis de contenido interpretativo, sólo 210 mensajes de consumidores, con contenido relacionado con alimentos en idioma inglés, fueron seleccionados, codificados e interpretados. Esta investigación muestra cómo mensajes en Twitter conteniendo el hashtag #SlowFood reflejan el bienestar alimentario de consumidores. Mediante el estudio de cómo los consumidores comparten su bienestar alimentario en los medios sociales, esta investigacióncontribuye al entendimiento del bienestar alimentario y cómo es practicado en línea.

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Published

2019-07-17

How to Cite

García-León, R. A. (2019). Twitter and Food Well-Being: Analysis of #SlowFood Postings Reflecting the Food Well-Being of Consumers. Global Media Journal México, 16(30), 91–112. https://doi.org/10.29105/gmjmx16.30-5