Políticas de comunicación, un tema pendiente en la agenda

Abstract

The problem in the definition of information policies and social communication facing modern society problems is a pending question in contemporary societies’ agendas. The development of the new technologies has favored a more free and clear communication in modern societies, nevertheless, also has complicated the problem of defining public policies of communication for those countries in which the lack of access to information and disparity generates problems of equity and absence of appropiate representation of contents. Both, traditional, and new media and structures of interconnection, must offer fair and suitable mechanisms for citizens to receive the information they require for their education and entertainment. However, the suppliers of services claim that because media industries are businesses, policies must favor the fair competition in every time more and more competitive markets. This work analyzes this fundamental debate. Whom must communication public policies must serve? In which direction must discussion about public policies go?