Muchos oyen, pero pocos escuchan: El papel de los medios en la formación de la opinión pública y la realidad
Keywords:
mass media, public opinion, journalism, realityAbstract
Berelson exposed in 1954, referred to the way society gather information through media, that “many hear but few listen”. Audience is inattentive, and media decides more and more the things that are important, impossing what society must think of, and consequently what to think. Public opinion becomes, in this way, a simplifying device, a reduction of social attention to a few common issues, defining the frames political debates are settle in. Therefore, media construct the reality every individual percieves. Of course, it exists an objective reality, but what derives from the simplified images broadcasted for media is the reality just as people really experiment it. Or, for example, just as the famous Robert Mankoff’s strip in the Saturday Review said: “if a tree falls down in the forest and media are not there to tell it, ¿does it really fall?”. Media and journalists must be concious of their role in nowadays world, and society must seize tools and skills to counteract the fabulous power of media.
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Global Media Journal México, publicación semestral, editada por el Departamento de Psicología y Comunicación de Texas A&M International University, Laredo, Texas, Estados Unidos; y la Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León, México. Editores responsables: Dr. José Carlos Lozano y Dr. Francisco Javier Martínez Garza. Datos de contactos: jose.lozano@tamiu.edu, tel. (956) 326-3117 y francisco.martinezgz@uanl.edu.mx, teléfono (81) 83294000, Ext. 7710 y 7711. Reserva de derechos al uso exclusivo número 04 – 2017- 080814012900- 203, expedido por la Dirección de Reservas de Derechos del Instituto Nacional del Derecho de Autor. ISSN: 2007-2031. El editor no necesariamente comparte el contenido de los artículos, ya que son responsabilidad exclusiva de los autores. Se prohíbe la reproducción total o parcial del contenido, ilustraciones y textos publicados en este número sin la previa autorización que por escrito emita el editor.
