Comunicación política y opinión pública: el caso del primer gobierno de alternancia política en Puebla

Abstract

This paper is an analysis of political communication in the first alternative government in the state of Puebla and the public divergence between achievements, progress and results with respect to a social distrust due to lack of consensus and limited social participation. The study evaluates the communication strategy of a government which promotes more democratic spaces, but in practice does little to improve social confidence, both due to the excessive weight of the symbolic value of their actions as well as its construction of fictional scenarios of legitimacy. The research analyzes the contents of official documents, journalistic treatments concerning five newspapers in the state and the results of various opinion polls, with regards to five categories deemed by the specialist as a necessary requirement for a government to maintain a dialogic interaction with its citizens.