Algorithmic Structure and Interaction Dynamics on YouTube during the Pandemic
DOI:
https://doi.org/10.29105/gmjmx23.44-553Keywords:
digital public opinion, social media algorithms, spiral of silence, echo chambersAbstract
This study examines the dynamics of user interaction on YouTube during the evening press conferences on COVID-19 in Mexico, considering the interplay between algorithms, network structures, and critical events of the pandemic. Drawing on a corpus of 75,400 comments, the study employs sentiment analysis, reply network analysis, and time-series analysis to assess how algorithmic architecture mediates the visibility of discourses and the expression of dissenting voices. The findings indicate that selective visibility amplifies certain discourses, dense networks may foster interactive encapsulation, and critical events can generate temporary openings for interaction. The study demonstrates how the premises of the Spiral of Silence and echo chambers materialize on digital platforms, underscoring that algorithms are not neutral and that more equitable designs could promote more inclusive citizen expression in contexts of high public relevance.
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Global Media Journal México, publicación semestral, editada por el Departamento de Psicología y Comunicación de Texas A&M International University, Laredo, Texas, Estados Unidos; y la Facultad de Ciencias de la Comunicación de la Universidad Autónoma de Nuevo León, México. Editores responsables: Dr. José Carlos Lozano y Dr. Francisco Javier Martínez Garza. Datos de contactos: jose.lozano@tamiu.edu, tel. (956) 326-3117 y francisco.martinezgz@uanl.edu.mx, teléfono (81) 83294000, Ext. 7710 y 7711. Reserva de derechos al uso exclusivo número 04 – 2017- 080814012900- 203, expedido por la Dirección de Reservas de Derechos del Instituto Nacional del Derecho de Autor. ISSN: 2007-2031. El editor no necesariamente comparte el contenido de los artículos, ya que son responsabilidad exclusiva de los autores. Se prohíbe la reproducción total o parcial del contenido, ilustraciones y textos publicados en este número sin la previa autorización que por escrito emita el editor.
