Siempre Mujer, Latina y Cosmopolitan en Español. Estado de las Revistas Femeninas para Hispanas en Estados Unidos

Abstract

Since the late nineties, the U.S. has witnessed a boom in Hispanic communication media, a growth which is consistent with the constant and accelerated increase in the population of Hispanic descent, which currently constitutes 15.5% of the total. Consequently, Latin mass media have been growing, as evidenced by the group of publications targeted to Hispanic women, where several lifestyle magazines which identify them as a preferred audience have been made available in the market. The objective of this article is to analyze said magazines in order to identify the type of featured content, and consequently, determine the concept of femininity (and of Hispanic womanhood, in particular) that is ultimately presented in media conceived for them, in theory. Spanish, English and bilingual media targeting Hispanic women are analyzed, and the selected magazines for this study are those which specifically define as part of their mission statement to present a lifestyle to their readers.